Consumers continue to prioritize experiences and leverage flexi-work arrangements
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The journey trade stays resilient even amid financial uncertainty, as shoppers proceed to prioritize experiences and leverage versatile work preparations. That is based on Deloitte’s 2024 Journey Outlook, launched right now, which examines what’s driving continued journey intent. The report relies on Deloitte’s leisure and company journey analysis in addition to knowledge from its month-to-month ConsumerSignals survey, and I believed you is likely to be within the findings as you proceed to cowl journey traits within the new 12 months.
Key findings embrace:
- Journey is an even bigger precedence, and it’s not about revenge. The concept of “revenge journey” could also be dwindling – by the top of final 12 months, simply 11% of Individuals stated they have been making up for missed journeys – however general, they’re inserting a bigger precedence on journey. Throughout seasons, Individuals’ journey spending intentions have proven extra resilience than different spend classes, comparable to retail or automotive.
- Vacationers aren’t simply seeking to get there: they need to do issues. In one other sign of enthusiasm, intent to interact with in-destination actions has climbed. Vacationers planning to go to an attraction on their vacation journeys jumped from 36% in 2022 to 43% in 2023.
- Laptop computer lugging continues post-pandemic. The share of vacationers who plan to work on their longest leisure journey has surged—from about 1 in 5 in 2022 to 1 in 3 in 2023. These “laptop computer luggers” take extra journeys (47%) and longer journeys (27%), and usually tend to search for native actions, go to sights, and take guided excursions.
The total report could be discovered right here. Would you be desirous about leveraging the findings to your upcoming protection about journey this 12 months? Please let me know if in case you have any questions in regards to the knowledge or want to converse with Deloitte for additional insights.
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