ibis celebrates its 50th anniversary
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This 12 months, ibis, the world’s greatest recognized economic system resort model, celebrates its fiftieth anniversary. ibis was established in 1974 on three core guarantees: affordability, innovation and high quality. Democratising journey and hospitality, it was the primary resort model in Europe to make a top quality, comfy evening’s keep accessible to all. In the present day ibis is the main international economic system resort model, with greater than 2,500 areas in 79 nations throughout the three manufacturers: ibis, ibis Kinds and ibis finances. Persevering with to interrupt new floor with a pipeline of over 320 accommodations, ibis manufacturers will proceed to develop its presence to new markets in 2024 and past, marking its 50th anniversary by opening into its 80th nation by the top of the 12 months, with the launch of the ibis Kinds Reykjavik Muli in Iceland.
In recognition of fifty years of market management and hospitality for all, this 12 months ibis will launch a brand new model tradition program, international worker ambassadorship and model marketing campaign, doubling down on the model’s founding rules and reminding the world that ibis is the market chief and a model to like due to its folks.
“ibis is a real energy model. Identified the world-over, ibis democratised journey, making high quality journey experiences doable for everybody, no matter finances,” stated Karelle Lamouche, Chief Industrial Officer, Premium Midscale & Financial system manufacturers, Accor. “The fiftieth anniversary of ibis isn’t just a celebration, it’s a testomony to 5 many years of unwavering dedication to creating journey doable, providing caring hospitality for all and the model’s undisputed management within the economic system
phase. This 12 months we proudly rejoice our anniversary and the folks and communities which have stayed with us and grown with us. For 50 years, we have now welcomed and developed our folks, giving them a basis in hospitality excellence, fuelling their expertise and fervour. The ibis manufacturers are the place folks begin their profession and the place folks first begin to journey. Individuals begin, and keep, with ibis. This has been true for 50 years and can stay true for the subsequent 50 as a result of we all know ibis is a uncommon gem and persons are what makes the distinction.”
Europe’s first economic system hospitality model opened its first resort in Bordeaux in 1974. The model grew rapidly, first in Europe, then worldwide, proving that accommodations might serve friends with standardised high quality, nice design, consistency and reliability, at an reasonably priced worth. Welcoming all travellers, ibis led the manner in making a cushty and high quality evening’s keep accessible to all, reinforcing this promise with the launch of the modern Candy MattressTM, which we discover as we speak in ibis properties all over the world. The ibis community grew at a quick tempo as a trailblazer of standardisation, revolutionising worldwide journey by making certain travellers might benefit from the reassurance of familiarity in ‘international’ journey.
In 2012, Accor established the ibis household, consisting of three manufacturers, ibis, All Seasons (now ibis Kinds) and Etap Resort (now ibis finances). At the moment, the ibis manufacturers represented greater than 1,600 accommodations worldwide. Since then, Accor has added almost 1,000 properties globally throughout the three manufacturers, bringing the overall to greater than 2500 accommodations in 79 nations, because of the power of the ibis model.
Accor visitor knowledge* from 5 key markets – France, Australia, Germany, UK & US – demonstrates the power of ibis’ founding rules, revealing friends select the ibis manufacturers for worth, getting probably the most out of their keep; comfort, well-located accommodations with all of the necessities; and the expertise, delivered by pleasant employees** making certain a hassle-free keep.
Pushed by the power of the ibis model, the distinct three sub-brands – ibis, ibis Kinds and ibis finances – every have a unique model design, character and promise, all unified by the ibis spirit of openness and the promise of affordability, comfort and luxury:
– ibis affords caring hospitality for all, a spot the place every visitor enjoys a cushty, good-quality stick with vibrant social areas, typically utilizing music to attach folks. Recent, new design ideas are being rolled out all over the world to nice acclaim, bringing the model’s imaginative and prescient of reasonably priced, comfy, social design to life by way of three modern standardised ideas, Plaza, Agora and Sq..
– ibis Kinds affords inventive versatile hospitality, powered by glorious consolation and distinctive designs to encourage our friends to specific their very own inventive character. ibis Kinds, every with its personal design, has 640+ areas and 640+ designs worldwide.
– ibis finances a easy supply of a wise and comfy keep, dedicated to dependable affordability. Left: ibis São Paulo Expo Barra Funda, Brazil
Proper: ibis Kinds Copenhagen Orestad, Denmark
Collectively, ibis, ibis Kinds and ibis finances present comfy stays, high quality design, pleasant service and reasonably priced journey experiences in central and metropolis areas worldwide, with almost 1700 accommodations in Europe, greater than 300 accommodations within the Americas, greater than 330 in Better China and over 250 throughout the Center East and Asia Pacific.
“The fiftieth anniversary is about reinforcing our place because the main model within the economic system resort phase and embracing our future with renewed power and enthusiasm,” provides Lamouche. “For 50 years ibis has acquired the necessities proper and delivered them with coronary heart. Persons are the differentiator for ibis, as a result of we all know you’ll get probably the most out of your journey after we put probably the most into your keep.”
Visitors, abilities and locals can sit up for an thrilling 12 months with anniversary occasions, celebrations and new resort openings all over the world.
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